π Peach Lai has a decade of experience in fashion with the design process and product development of apparel and accessories from concept to bulk production. π Download CV
β¨ She specializes in taking trend research through to manufacturing, collaborating with global teams and factories, and working with major retailers.
π Her favorite things include standup comedy, early 2000s nostalgia, Wong Kar Wai movies and spicy chicken nuggets.
βοΈ hi@peachlai.com
π NYC
01 Ed Hardy
Role: Design & Product Development πΆοΈ
Year: 2024-2025
Ed Hardy is an American tattoo artist known for his strong influence on modern tattoo styles.Β
I designed and developed men's and women's Ed Hardy eyewear for the 2024β2025 selling season. Β
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02 FantasEyes
Role: Design & Product Development πΆοΈ
Year: 2023-2025
FantasEyes designs and manufactures accessories, primarily sunglasses and jewelry. During my time I designed, curated and developed eyewear collections for Urban Outfitters, ALDO, MANGO, Nordstrom and more.
In 2024, I was promoted to oversee and manage the development and production of hundreds of monthly styles ensuring clear communication with multiple factories to meet quality standards and timely deliveries.
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03 Diving Dropkick
Role: Design & Product Development π
Year: 2021-Present
Inspired by my love of Japanese pro wrestling and streetwear, I launched an online store featuring original designs across apparel, accessories and collectibles.Β
This project is my creative playground and a space where I combine my visual voice with niche culture and community-driven ideas.
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04 Whispering Smith
Role: Design & Product Development π
Year: 2015-2020
Whispering Smith is a UK-based clothing importer, wholesaler, and distributor, known for its Brave Soul brand.
I was involved in every stage of menβs and young menβs apparel design and development across multiple categories for retailers including Macyβs, Kohlβs, Sears and Walmart.
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05 Color & Trends
Role: Graphic DesignΒ
Year: 2014-2017
Color & Trends was a trend forecasting platform similar to WGSN, providing insights across all categories of apparel and accessories.Β
I was responsible for designing weekly trend reports, promotional email blasts, and visual content for their sister blog and social media channels.
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06 Art
Role: Illustrator
A selection of personal and commissioned artwork in a range of styles using Adobe Creative Suite.
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