πŸ‘ Peach Lai has a decade of experience in fashion with the design process and product development of apparel and accessories from concept to bulk production. πŸ”— Download CV


✨ She specializes in taking trend research through to manufacturing, collaborating with global teams and factories, and working with major retailers.

😊 Her favorite things include standup comedy, early 2000s nostalgia, Wong Kar Wai movies and spicy chicken nuggets.

βœ‰οΈ hi@peachlai.com
πŸ“ NYC

03 WHISPERING SMITH




Roles
Product Development (Apparel)
Graphic Design

Year
2015-2020Whispering Smith is a UK-based clothing importer, wholesaler, and distributor, known for its Brave Soul brand, which features over 600 styles on ASOS.

As part of the NYC team, I was involved in every stage of men’s and young men’s apparel design and development across multiple categories, creating private label collections for major U.S. retailers including Macy’s, Kohl’s, Sears, Walmart, and Burlington.

Responsibilities included:
β€’ Designing line sheets, tech packs and detailed garment CADs
β€’ Developing logos, branding assets, packaging and graphic prints
β€’ Creating neck labels, hang tags, and marketing collateral
β€’ Producing company profiles, trade show backdrops and sales tools
β€’ Collaborating with sales, factories and buyers from concept through production


Using Adobe Creative Suite, I created marketing materials for internal and buyer-facing use.



Brand profile, logo design, print collateral, neck label/hang tag for a men’s wovens brand.



Brand profile, logo design, branding assets, neck label/hang tag for an outdoors activewear brand.



Catalog for Whispering Smith streetwear brand Night Addict.





Curated line plan of suitable inventory for Kohl’s buyer via private label.


Mock up of large scale backdrops for trade shows and conventions.



Decorative hang tag and neck label tech pack for a novelty Christmas brand.

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LAST UPDATED: AUG 2025