03 WHISPERING SMITH
Roles
Product Development
Graphic Design
Year
2015-2020Whispering Smith is a UK-based clothing importer, wholesaler, and distributor, known for its Brave Soul brand, which features over 600 styles on ASOS.
As part of the NYC team, I was involved in every stage of menβs and young menβs apparel design and development across multiple categories, creating private label collections for major U.S. retailers including Macyβs, Kohlβs, Sears, Walmart, and Burlington.
Other Responsibilities included:
β’ Designing line sheets, tech packs and detailed garment CADs
β’ Developing logos, branding assets, packaging and graphic prints
β’ Creating neck labels, hang tags, and marketing collateral
β’ Producing company profiles, trade show backdrops and sales tools
β’ Collaborating with sales, factories and buyers from concept through production
Using Adobe Creative Suite, I created marketing materials for internal and buyer-facing use.
Brand profile, logo design, print collateral, neck label/hang tag for a menβs wovens brand.
Brand profile, logo design, branding assets, neck label/hang tag for an outdoors activewear brand.
Catalog for Whispering Smith streetwear brand Night Addict.
Curated line plan of suitable inventory for Kohlβs buyer via private label.
Large scale backdrops for trade shows and conventions.
Decorative
hang tag and neck label tech pack for a novelty Christmas brand.