πŸ‘
Peach Lai
has a decade of experience in fashion with the design process and product development of apparel and accessories from concept to bulk production. πŸ”— Download CV


✨ She specializes in taking trend research through to manufacturing, collaborating with global teams and factories, and working with major retailers.

😊 Her favorite things include standup comedy, early 2000s nostalgia, Wong Kar Wai movies and spicy chicken nuggets.

βœ‰οΈ hi@peachlai.com
πŸ“ NYC

05 COLOR & TRENDS



Role
Graphic Design

Year
2014-2017
Color & Trends was a trend forecasting platform similar to WGSN, providing insights across all categories of apparel and accessories.

I was responsible for designing weekly trend reports, promotional email blasts, and visual content for their sister blog and social media channels.





Using Adobe Creative Suite, I designed and built layout templates for trend forecast reports for four different fashion seasonsβ€”ensuring consistency, clarity, and visual appeal for industry professionals and subscribers.





Cover imagery for editorial articles published on Color & Trends' sister blog. These visuals were also repurposed across email campaigns and social media to promote new content and updates.


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