02 FANTASEYES
Role
Graphic Design
Product Development
Year
2023-2025FantasEyes (fanΒ·tuhΒ·size) is a design and manufacturing company specializing in sunglasses and jewelry.
In 2023, I began in the jewelry department designing a variety of womenβs and childrenβs hang tags, packaging, hangers and more for both internal brands and private label.
In the sunglasses department, I was primarily responsible for designing, curating, and developing eyewear collections for major retailers such as Urban Outfitters, ALDO, MANGO, Nordstrom and Target.
In 2024, my responsibilities expanded to oversee and manage the development and production of hundreds of sunglasses styles every month ensuring clear communication with multiple factories to meet quality standards and timely deliveries.
During this time, I played a key role in reestablishing a partnership with Urban Outfitters and becoming one of their top sunglasses vendors, as well as created top-selling Ed Hardy eyewear styles since FantasEyes acquired the license.
In addition, I worked closely with sales and buyers to create CADs, colorways, trend packages, custom presentations and more using Adobe Creative Suite.
Working closely with FantasEyes' sales teams, I conceptualized, curated and developed womenβs, menβs and kids eyewear designs and collections tailored to the latest trends and retailer preferences. This process involved:
- Trend Research Analyzing current upcoming trends to align with retailer's target audience and seasonal requirements
- CAD Creation Using Adobe Creative Suite to develop detailed designs, colorways, and seasonal trend packages that resonated with market needs
- Collaborative Effort Partnering and communicating clearly with sales teams and buyers to ensure the collections met their specifications and design preferences
The process of creating a clover motif mold starting as a 3D print to being produced by the thousands and ready to ship.
I facilitated the production process of managing hundreds of development styles each month by:
- Factory Coordination Maintaining clear communication with international factories to ensure alignment on design, quality, and timelines
- Quality Control Conducting regular checks and adjustments to meet the company's high standards for both design and production quality
- Timely Deliveries Monitoring production schedules to ensure on-time delivery for retailers, avoiding delays that could affect sales and brand reputation
I played a crucial role in designing and developing top-selling Ed Hardy sunglasses contributing to over 26.5k+ units sold for the 2024 and 2025 selling season, marking a significant sales milestone since acquiring the Ed Hardy license.
Ed Hardy
Working with sales teams and their retail buyers, I helped craft personalized presentations and design materials for internal and buyer-facing use.
- CADs & Colorways Tailored cads and color palettes to fit the specific vision of each retailer
- Seasonal Trend Packages Designed comprehensive seasonal trend packages that helped buyers understand the direction of each collection
- Custom Presentations Developed engaging presentations to effectively showcase each collection's potential and align with retailers' seasonal marketing strategies
A Spring/Summer 2026 trend book designed and developed by me to guide product direction and support strategic discussions with internal teams and buyers.
I created linesheets for both internal and buyer-facing use. This involved photographing the products, editing the images to remove/fix reflections from lenses and metal surfaces, and designing the template layout.
In 2023, I began in the jewelry department, designing a variety of womenβs and childrenβs hang tags, packaging, hangers, and more for both internal brands and private label.
Packaging