πŸ‘ Peach is a graphic designer with 10 years of experience in fashion, specializing in the design and product development of clothing and accessories from concept through bulk production. CV


✨ She takes trend research through to manufacturing for major retailers while collaborating closely with global teams and factories. Her work also extends to branding, packaging, marketing assets and product artwork.

βœ‰οΈ hi@peachlai.com
πŸ“ NYC

01 ED HARDY



Role
Product Development
Graphic Design

Year
2024-2025Ed Hardy is an American tattoo artist known for his strong influence on modern tattoo styles.

In 2024, I designed and developed men's and women's Ed Hardy sunglasses for the 2024–2025 selling season.Β 

I used Adobe Creative Suite to develop CADs, branding assets, colorways, tech packs, catalogs, marketing materials and more for both internal teams and buyer presentations.



Having access to the Ed Hardy art catalog made the creative process very fun and inspiring.

Β My designs sold over 26,500 units and are currently stocked at FashionNova, Zumiez, and PacSun.




What I'm most proud of working on this project was designing the Hokusai style, which became the top-selling Ed Hardy eyewear style with reorders across the 2024-2025 selling seasons.


It was recently featured in Zumiez’s Summer Looks 2025 digital feature.



Futuristic photoshoot featuring Ed Hardy Thorn shield sunglasses from March 2025.



Using Adobe Creative Suite, I created CADs, colorways, branding assets, tech packs, catalogs, and marketing materials for internal and buyer-facing use.




Ed Hardy Camouflage square sunglasses in Zumiez's Fall Looks 2024 digital feature.

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LAST UPDATED: SEPT 2025