πŸ‘ Peach Lai has a decade of experience in fashion with the design process and product development of apparel and accessories from concept to bulk production. πŸ”— Download CV


✨ She specializes in taking trend research through to manufacturing, collaborating with global teams and factories, and working with major retailers.

😊 Her favorite things include standup comedy, early 2000s nostalgia, Wong Kar Wai movies and spicy chicken nuggets.

βœ‰οΈ hi@peachlai.com
πŸ“ NYC

01 ED HARDY



Role
Product Development (Eyewear)
Graphic Design

Year
2024-2025Ed Hardy is an American tattoo artist known for his strong influence on modern tattoo styles.

In 2024, I designed and developed men's and women's Ed Hardy eyewear for the 2024–2025 selling season.



Having access to the Ed Hardy art catalog made the creative process very fun and inspiring.

Β My designs sold over 26,500 units and are currently stocked at FashionNova, Zumiez, and PacSun.




What I’m most proud of working on this project was style Hokusai, a racer with dragon temple artwork that became the top-selling Ed Hardy eyewear style with orders and reorders across selling seasons.



Futuristic photoshoot featuring Ed Hardy Thorn shield sunglasses. (March 2025)



Ed Hardy Camouflage square sunglasses in Zumies' Fall Looks 2024 digital feature.








Using Adobe Creative Suite, I also created CADs, colorways, branding assets, tech packs, catalogs, and marketing materials for internal and buyer-facing use.

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LAST UPDATED: AUG 2025