02.5 FANTASEYES (PACKAGING/KIDS)
Role
Graphic Design
Product Development
Year
2023-2024FantasEyes (fanΒ·tuhΒ·size) is a design and manufacturing company specializing in sunglasses and jewelry.Β
In 2023, I began in the jewelry department, designing a variety of womenβs and childrenβs hang tags, packaging, hangers, and more for both internal brands and private label, including special βmommy and meβ sets.
After transitioning to the sunglasses department, I continued creating packaging, hang tags, and other materials for kids or young adult brands for Claireβs, Target (Wild Fable), Walmart (Time and Tru) and more.
Pages from a catalog for internal and external use, showcasing packaging for in-house brands such as Twelve, Rampage, and Lu Gaeta. The packaging design process involved the following:
- Receiving jewelry from the product development team
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Conducting comp shopping and gathering inspiration for packaging concepts
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Brainstorming ideas, designing packaging, and creating physical mockups to determine accurate sizing
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Developing detailed tech packs for factories, including specifications for materials, textures, colors, hand feel and more
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Reviewing factory mockup samples
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Meeting with sales and the creative director to refine and approve designs
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Moving approved designs into mass production
Created physical mockups to finalize accurate sizing and cut lines before developing tech packs for factories.
Produced kid and young adult-focused artwork and assets that closely reflected my personal art style. Check out more of my artwork in π
Art.
Developed factory-ready specifications detailing sizing, materials, textures, colors, handfeel, and construction, all documented within tech packs for sample production.
Example of finalized packaging with jewelry sample ready to shown to customers.